Essential Tech Projects Your Business Should Outsource Today

When you run a small business, it’s impossible to do everything yourself. Eventually, you’re going to have to hire help or outsource some of those time-consuming tasks to free up some of your own bandwidth. Fortunately, you’ll find no shortage of freelancers, agencies, and online services out there that can take on your tech-based projects and ensure high-quality results every time. Outsourcing is a fantastic way to access specialized skills and give your business a competitive edge! Here are a few great tech projects to outsource as soon as possible.

Custom Web Design and Development

If you still need a small business website or yours could use an upgrade, consider outsourcing the web design and development process instead of trying to tackle it on your own. Steer clear of cookie-cutter website solutions. Work with a custom web design company like Speck Designs to receive a website specifically designed for your needs.

There are many good reasons to go with a custom website over a pre-built theme or template site available through website builders like Wix and Squarespace. Templated sites offer limited design options and, because they are built to accommodate a variety of add-ons, can be bulky and slow. Custom websites, on the other hand, can be designed to reflect your brand perfectly, will be tested to work on all devices and browsers, and can easily be search engine optimized. 

Business Branding

Branding your business is another tech task you can easily outsource. According to Sass Magazine, creating an effective branding strategy requires significant time, skills, and resources. Your brand strategy can make or break your business, so it’s vital that you find someone who knows what they’re doing to ensure your branding is engaging and unique. Plus, outsourcing is a great way to get an external perspective and gain insight into how your customers perceive your business.

Before hiring a brand consultant, decide on your brand’s colors, fonts, and tone of voice to ensure your branding is consistent and recognizable. Get started by creating a simple and catchy logo for your business. You can do this by contacting Speck Designs to receive all of the logo files you will ever need for your perfect logo. 

Digital Marketing

Like web design and branding, digital marketing will play an integral role in the success of your business. However, most small business owners don’t have time to learn the complex world of digital marketing. Instead of wasting your money playing around with different marketing strategies, outsource your marketing to a freelance expert or agency. Outsourcing your digital marketing will ensure your marketing dollars are spent wisely while maximizing the results of your marketing campaigns.

Tech-Based Alternatives to Outsourcing

If you’re looking for ways to streamline your business and free up your own time, outsourcing might not be your only option. Modern software tools enable small business owners to handle various daily tasks on their own. If you’re on a budget, invest in some affordable business software so you can save some money. For example, good business accounting software can save you from having to outsource your bookkeeping. You may also want to try CRM software, inventory management tools, and marketing automation apps.

If you’re strapped for time and you’ve already maximized your internal resources, consider hiring external professionals. Tech-based projects are great candidates for outsourcing because they can often be done remotely. Start looking for people to handle your tech tasks so you can free up time!

Ready to outsource some of your tech projects? Speck Designs can help with branding, web design, reputation management, and more! Contact us today so we can learn about your business! 616.259.4359