Our Blogs

Person using a laptop with a dark-mode Google search open. Hands typing on the keyboard.
By SD Team January 22, 2026
Siri and Google AI are changing local search. Keep your Google Business Profile accurate to win calls, or get GBP management for $299 a month.
A person using a wrench to repair a bathroom sink's plumbing.
By SD Team January 21, 2026
Learn how to make your plumbing company stand out in a crowded market using niche messaging, local SEO, reviews, and a trust-first customer experience.
Woman using a smartphone, overlaid with inbound marketing-related icons, indoors.
By SD Team January 14, 2026
Conversion roadmap for small businesses. 7 steps to turn HVAC, plumbing, and construction traffic into real calls, quotes, booked jobs, and repeat work.
Person in suit holding glowing AI sphere with connecting lines.
By SD Team January 8, 2026
LLM optimization for local service businesses in 2026, build AI-ready service pages with FAQs, schema, and proof so you get cited and booked.
Man on a website, promoting Google Business Profile management. Website with charts and text.
By SD Team December 16, 2025
Learn simple marketing, SEO, AEO, and GEO terminology for local service businesses so you can get more calls, better leads, and jobs on the schedule.
Woman using a calculator and laptop with financial reports on a desk.
By SD Team December 15, 2025
Stay ahead of AI in accounting and Google in 2026. Learn how automation, Gemini, and advisory skills help your firm grow with smarter SEO and content.
Plumber using pliers to work on pipes near a heating system.
By SD Team December 15, 2025
Use this SEO Checklist for SMBs to boost local visibility, win nearby leads, and turn your website into a 24/7 sales engine for your service business.
Man presenting SEO pricing options on a website with a dark background.
By SD Team December 8, 2025
Learn about the recent changes to Speck Designs SEO services. They have budget friendly plans and standard plans for businesses who are ready for monthly growth.
Black speech bubble and shopping bag with
By Cecelia Johnson November 26, 2025
Adapting to Economic Shifts, a local business survival blueprint with tactics for cash flow, community support, branding, and smart collaborations that keep you steady.
Hair stylist styling a client's hair in a salon. The stylist is standing behind the client, who is seated.
By SD Team November 9, 2025
Branded Content Trends that drive real leads. Learn how to build content that converts for service brands, with tips, examples, and a clear next step.
Black hexagonal dumbbells lined up on a rack in a gym setting.
By SD Team November 9, 2025
High-Converting Landing Pages for Personal Trainers and Gyms that attract qualified leads. Clear copy, strong SEO, fast load times. Schedule a free consult.
Two people collaborate on a design layout, pointing and drawing, with art supplies and a laptop on a table.
By SD Team October 1, 2025
This blog outlines twelve best practices for small and mid-sized businesses (SMBs) to build a strong brand and effectively compete against larger companies.
Workspace with notebook, eyeglasses, coffee, and the phrase
By SD Team October 1, 2025
For service businesses, 3 formats drive results: blogs, videos, and graphics. Each plays a role on its own, and together they form a system that grows businesses.
Hand holding a brown card that says
By SD Team September 17, 2025
The key to a successful customer strategy is simple. Treat every client/customer with genuine appreciation, honor your commitments, and value the relationship.
A mechanic is showing a car's wheel to a customer with a clipboard in hand, inside a garage.
By SD Team September 5, 2025
Attracting new clients feels rewarding, but true business growth depends on enhancing customer retention and ensuring your clients keep coming back.
A woman using a laptop to leave a website design project review for Speck Designs, in Hastings MI
By SD Team September 4, 2025
Reviews are extremely import for any business! Even a negative review that is handled appropriately can be beneficial for a business and earn trust from the public.
A black male and female are smiling and looking at a tablet while outsde.
By SD Team September 3, 2025
Discover practical ways to follow up with leads, build trust, and boost loyalty for your service business. Strengthen client relationships for steady growth.
Coffee brewing station in a cafe, stainless steel kettle, barista in the background.
By SD Team August 27, 2025
When a brand consistently presents itself, it fosters familiarity, predictability, and ultimately, a deep sense of trust, which translates into increased revenue.
Two young people vlogging in front of colorful buildings.
By SD Team August 14, 2025
Tired of spending endless hours on social media with little to show for it? The key isn't more time; it's smarter, more strategic engagement!
Person typing on laptop with email icons overlaid, symbolizing online communication.
By SD Team August 8, 2025
Feeling overwhelmed by email marketing for your accounting or bookkeeping business? It can be a game-changer for client acquisition.
A long table with plates and candles on it
By SD Team August 6, 2025
Building trust is key. A well-designed landing page from Speck Designs can transform a curious visitor into a loyal client.
A man is sitting at a desk in front of a computer.
By Cecelia Johnson July 24, 2025
A website isn’t just a digital business card anymore. It’s your storefront, spokesperson, service desk, and sales rep all rolled into one.
A person is holding a wooden block with a mad face on it surrounded by smiley face blocks.
By SD Team July 23, 2025
Learn why deleting reviews isn't the answer, how to respond like a pro, and strategies to turn detractors into loyal fans.
A man is standing on a ladder in an empty room painting the ceiling.
By SD Team July 16, 2025
Content is your secret weapon, especially when you're selling expertise, trust, and results, not just products.
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Person using a laptop with a dark-mode Google search open. Hands typing on the keyboard.
By SD Team January 22, 2026
Siri and Google AI are changing local search. Keep your Google Business Profile accurate to win calls, or get GBP management for $299 a month.
A person using a wrench to repair a bathroom sink's plumbing.
By SD Team January 21, 2026
Learn how to make your plumbing company stand out in a crowded market using niche messaging, local SEO, reviews, and a trust-first customer experience.
Woman using a smartphone, overlaid with inbound marketing-related icons, indoors.
By SD Team January 14, 2026
Conversion roadmap for small businesses. 7 steps to turn HVAC, plumbing, and construction traffic into real calls, quotes, booked jobs, and repeat work.
Person in suit holding glowing AI sphere with connecting lines.
By SD Team January 8, 2026
LLM optimization for local service businesses in 2026, build AI-ready service pages with FAQs, schema, and proof so you get cited and booked.
Man on a website, promoting Google Business Profile management. Website with charts and text.
By SD Team December 16, 2025
Learn simple marketing, SEO, AEO, and GEO terminology for local service businesses so you can get more calls, better leads, and jobs on the schedule.
Woman using a calculator and laptop with financial reports on a desk.
By SD Team December 15, 2025
Stay ahead of AI in accounting and Google in 2026. Learn how automation, Gemini, and advisory skills help your firm grow with smarter SEO and content.
Plumber using pliers to work on pipes near a heating system.
By SD Team December 15, 2025
Use this SEO Checklist for SMBs to boost local visibility, win nearby leads, and turn your website into a 24/7 sales engine for your service business.
Man presenting SEO pricing options on a website with a dark background.
By SD Team December 8, 2025
Learn about the recent changes to Speck Designs SEO services. They have budget friendly plans and standard plans for businesses who are ready for monthly growth.
Black speech bubble and shopping bag with
By Cecelia Johnson November 26, 2025
Adapting to Economic Shifts, a local business survival blueprint with tactics for cash flow, community support, branding, and smart collaborations that keep you steady.
Hair stylist styling a client's hair in a salon. The stylist is standing behind the client, who is seated.
By SD Team November 9, 2025
Branded Content Trends that drive real leads. Learn how to build content that converts for service brands, with tips, examples, and a clear next step.
Black hexagonal dumbbells lined up on a rack in a gym setting.
By SD Team November 9, 2025
High-Converting Landing Pages for Personal Trainers and Gyms that attract qualified leads. Clear copy, strong SEO, fast load times. Schedule a free consult.
Two people collaborate on a design layout, pointing and drawing, with art supplies and a laptop on a table.
By SD Team October 1, 2025
This blog outlines twelve best practices for small and mid-sized businesses (SMBs) to build a strong brand and effectively compete against larger companies.
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