Branding...

How is your branding? Do you even know your own brand? Want to talk about it?

What is branding? Well, a brand provides consumers with a decision-making shortcut when comparing the same product from different companies.

How can you create a brand?

• Brand definition: purpose, values, promise
• Brand positioning statement
• Brand identity: name, tone of voice, visual identity design (logo design, color palette, fonts, etc.)
• Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps, etc.
• Sponsoring and partnerships
• Product and packaging design
• In-store experience
• Workspace experience and management style
• Customer service
• Pricing strategy

Here are the facts:

• 81 percent of consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019)
  
  
• Using a signature color can increase brand recognition by 80 percent (Reboot, 2018). So choose your brand colors wisely.
  
  
• It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
  
  
• Brand consistency has been seen to increase revenue by 33 percent (Lucidpress,2019).
  
  
•  73 percent of consumers cite customer experience as an important factor in their purchasing decisions (PWC, 2018).

To sum all this up, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.

Want to talk now?

Sources: thebrandingjournal.com and oberlo.com