Branding...
Website Editor • September 7, 2021
How is your branding? Do you even know your own brand? Want to talk about it?
What is branding? Well, a brand provides consumers with a decision-making shortcut when comparing the same product from different companies.
How can you create a brand?
- Brand definition: purpose, values, promise
- Brand positioning statement
- Brand identity: name, tone of voice, visual identity design (logo design, color palette, fonts, etc.)
- Advertising and communications: TV, radio, magazines, outdoor ads, website, mobile apps, etc.
- Sponsoring and partnerships
- Product and packaging design
- In-store experience
- Workspace experience and management style
- Customer service
- Pricing strategy
Here are the facts:
- 81 percent of consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019)
- Using a signature color can increase brand recognition by 80 percent (Reboot, 2018). So choose your brand colors wisely.
- It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
- Brand consistency has been seen to increase revenue by 33 percent (Lucidpress,2019).
- 73 percent of consumers cite customer experience as an important factor in their purchasing decisions (PWC, 2018).
To sum all this up, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
Sources: thebrandingjournal.com and oberlo.com
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