Do I Need A Custom Email Address?

We are quite surprised by the number of times we are asked this question or by the number of businesses we notice that do not have custom email addresses.

So, why is this important?

💥 Prevents emails from going to the “SPAM” folder

​​💥 Look More Professional

💥 Easier to Remember

💥 Promote Your Brand

💥 Builds Credibility

According to a Dreamhost.com poll, 72% of consumers say that email is their preferred form of communication. That same Dreamhost.com data indicated that email is 40 times more effective for lead acquisition and conversion than social media. This is not to say that social media will not work; social media and email each have their place in marketing.

If email is that much more effective then you should take this seriously. Cheaper services tend to use shared servers that may have delays between when the server receives the email and when the email actually makes it to your inbox.

On the flip side, if you are not a large corporation, you probably do not need a dedicated server and would not need to spend hundreds of dollars each month just to have email.

Shared server email hosting prices can start at anywhere around $1 per user per month and go to as high as over $20 per user per month. You need to pay attention to the “extras”. Cheaper plans look good at first, but to receive some of the same benefits as other email providers you have to “add extras” which when all said and done, you will be paying more than if you were to just use a different email provider.

Are you still using one of the below for your business email?

➡️ @gmail.com

➡️ @yahoo.com

➡️ @hotmail.com

➡️ @aol.com

If not, when did you switch to a custom email address and why?