Google Ads: Yes or No?

Is Google Ads a good fit for your company? The majority of the time, the response is a resounding YES! However, there are several instances where Google Ads may not be appropriate for a particular business. The following are some of the advantages and disadvantages of Google Ads.

To begin, you might be wondering what exactly Google Ads is. It's pay-per-click advertising (PPC). Search ads, display ads, shopping ads, remarketing ads, and YouTube ads are all available through Google. The best part is that you won't be charged until your ad is clicked. The problem with this though is that you get charged regardless of whether or not the click resulted in a sale.

Below is the POSITIVE list relating to Google Ads.

• SETUP CAN BE VERY QUICK USING GOOGLE’S DYNAMIC ADS
  
• YOU CAN BE FEATURED ON PAGE 1 OF A GOOGLE SEARCH
  
• YOU CAN TARGET PRETTY MUCH ANYONE AND MAKE CHANGES AT ANY TIME
  
• REMARKET YOUR ADS TO PEOPLE WHO HAVE BEEN TO YOUR WEBSITE
  
• CONTROL YOUR PERFORMANCE BASED ON GOOGLE’S RECOMMENDATIONS

Now, for the NEGATIVE list relating to Google Ads.

• EACH CLICK COST MONEY WHETHER IT CONVERTED INTO A SALE OR NOT
• COST PER CLICKS CAN BE EXPENSIVE​ DEPENDING ON YOUR INDUSTRY
• ADVERTISEMENT LIMITATIONS SUCH AS HEADLINE CHARACTER LIMITS
• YOUR ADS CAN BE SHOWN TO THE WRONG TARGET AUDIENCE
• THERE ARE A LOT OF SETTINGS AND TOOLS THAT ARE TIME-CONSUMING TO FIGURE OUT

This was a quick rundown of Google Ads. We believe that using Google Ads to get in front of your audience and have potential clients contact you is a terrific idea. You may notice results immediately, but most of the time, optimizing your advertisements account and seeing results is a process that takes time.

Have you ever utilized Google Ads? Was it a positive or negative experience? Please contact us if you have any questions relating to your marketing, and we'd be happy to supply you with some options, whether or not they contain Google Ads.

Provide us with your email below and we will email you our handout with information relating to our Google Ads account management services.