Why Small Businesses Need a Website

You own a local retail storefront or you have a Facebook page and are listed on Google Maps, so do you really need a website? The answer is YES! You should have a place that you control where your social media and other digital presence are funneled into. Even if you do not plan to conduct business online, your business needs to be found online. Why? Here are a few reasons from seotribunal.com.

97% of people learn more about a local company via the internet.

92% of searchers select businesses on the first page of local search results.

88% of consumers will either call or visit a business within 24hours after searching online first.

72% of consumers who perform a local search visit a store within five miles of their current location.

To be successful, you must persuade your customers that your product or service is the best option for them, and you must make that knowledge as accessible as possible. Almost every consumer today searches the internet for information before making a purchase. So, getting your information out there is the first step in properly promoting your business. Utilizing social media is important but your own website should be the goal. Social media sites and search engines are excellent for exposure, visibility, and discovery, but in the end, you want to bring them back to a platform that you control.

Now that we understand that we should be utilizing social media to connect with people, the main focus should ultimately be to bring people to your website to gain knowledge, make a sale, or provide a service. So, naturally, the next step is to build a website. Nowadays, there are a lot of options for you to do this yourself very cheaply. This may seem good in the beginning however, cheap doesn’t mean beneficial for your business. As a small business owner, you have a lot of responsibilities, and learning how to build a website most likely doesn’t fall into one of them and it more than likely doesn’t fit into your daily timetable of tasks to complete. And that is why we are here to help you. A website is more than just some text and images on a screen. You have to consider the verbiage that is used for keywords, the load speed times, your audience, the servers that it is hosted on and so much more.

Once you have a website you can then utilize other services to be featured on high organic ranking websites like DesignRush and UpCity. You will be able to have your business featured and found by businesses who in all honestly probably wouldn't have found you otherwise. We have done this and one sample of it is when you search Web Design Companies.

We would love to have a conversation with you about this in further detail and learn about your business. If you would like to talk with us, all you need to do is head to www.speckdesigns.com/schedule-a-call and choose a time that fits your schedule. An expert team member will then call you at your time of choosing and we will have a few questions about your business to see if we are a good fit for each other.